Phototouch Blog

The “Like” is no longer alone

Facebook’s expanded like button and reactions are now finally fully implemented after more than a year of development. Since Facebook’s inception, all you could ever do was “like” a post. But not for the first time, you can show other feelings than ones of positivity. Now when you hold down or what is called long press on the like button, you will now see “love”, “haha”, “wow”, “sad” and “angry. Posts will now show a whole array of reactions they have received. Even though there is no “dislike” button that some Facebook users have been requesting for ages, the new combination of reactions has been very popular with users in the test countries. It has now launched worldwide last Wednesday on iOS and Andriod.

This whole quest for adding a wider range of reactions came last year when Facebook CEO Mark Zuckerberg told his team who manages the user experience for the News Feed. He said that the time has come for the social network to move past the only option of “like”. When the team first went about expanding off this one option they looked at the one-word comments people left most on their friends’ posts. Combining that determinant with the analysis of feelings in the most popular stickers posted as comments, Facebook was able to grasp a solid understanding on what people would want and use.

In the test countries Spain and Ireland, the two first reactions that were cut from the beta list were “yay” and “confused”. In both instances, people who posted that feeling once were not likely to use it again. The people who used “yay” only once were huge proponents of “love”. The new reactions are finally coming out now because users in test countries all tended to use them alike, giving Facebook the confidence to release them to the world, knowing that the likelihood of confusing people was low.

Although the new reactions are here, the “like” will still be at the top in Facebook’s users responses to post. When you scroll through you news feed, you will still see the “like” button on every post and to access the rest you have to do that long press. Facebook wanted to help its users by having a tip pop-up inside the app to show you how it works. People who tested the feature found it on their feed because of the all of icons that now appears below the posts right alongside the likes.

Interestingly enough, the reactions will be available for both individuals and business pages. Which could mean that if you feel like showing your negative reaction towards a bad advertisement in your News Feed, it is easy as just clicking a button, although, Facebook noted will observe the misuse of reactions.

It has been a long time coming that Facebook, finally added something more than just the “like”. Facebook’s almost tortoise-like response in updating this feature speaks loudly of their focus on making the News Feed perfect. Users will take time getting used to showing a different reaction than the almost robot-like response of the thumbs up.