Benihana Inc., the nation’s largest chain of Japanese and sushi restaurants, has created over 3.5 million personal photo memories using PhotoTouch, a turnkey photo-marketing solution that combines photographs and social networking.
Installed in 71 locations in the U.S. in the fall of 2008, the PhotoTouch system provides Benihana with an effective way to engage their guests by providing them with a branded, high-quality print that also drives guests online to share and download digital versions. In addition to handing out more than 3.5 million branded photos, more than 2 million people have gone to the Benihana website to view their photos, download, email, and share them via social networks. Facebook views specifically create a lot of return visits to the Benihana website.
The PhotoTouch system uses a digital camera to capture an image, which is wirelessly transmitted to a computer. The custom software then automatically adds the Benihana logo, creates a username and unique password, prints the image and uploads it to the Internet. This capability allows Benihana to offer hard-copy photos to guests, while also inviting them to go online to view, print and share the images with friends and family. Since the photo login area is housed at www.Benihana.com, PhotoTouch also helps to drive traffic to the company's website.
"PhotoTouch provides a fun and cost-effective way for restaurants and other companies to engage their customers both online and off," said Tim Justice, PhotoTouch’s president. "The system is designed to provide brands with a custom giveaway that also supports data acquisition and social media efforts. Companies are able to easily capture customer contact information and further engage customers by offering coupons, surveys and opt-ins to affinity clubs."
From May 27 to July 9, 2010, thousands of people were treated to an odd spectacle in eight cities across
the country, which included two fiberglass cows and a giant tub of Chocolate Cookie Dough ice cream.
The company enlisted the help of PhotoTouch, a turnkey photo-marketing tool that combines photographs and social networking.
The PhotoTouch system offered Ben & Jerry’s a way to expand beyond simply offering visitors free ice cream. They would now be
able to download their own photo keepsake – a picture of themselves standing in the dairy farm.
During the eight-city tour, Ben & Jerry’s gave away more than 3,300 branded photos, resulting in more than 60 percent of people
logging onto the company’s website and sharing them. More than 4,400 photos were sent via e-mail and nearly 4,200 photos were
shared on social networks.
Nightmare on 13th, a well-known haunted house attraction in Salt Lake City, has employed the use of
PhotoTouch to capture their visitors’ experience and provide them with branded, high-quality photos.
PhotoTouch, a turnkey photo-marketing solution that combines photographs and social networking, provides Nightmare on 13th with an effective way to further engage its visitors. The attraction provides visitors with photographs that drive them to www.nightmareon13th.com to share and download digital versions. Thus far, more than 32,400 pictures have been taken. Reports (as of 11/04/10) have shown that more than 28,630 people have logged in to view, download and/or share their photos with friends and family, including more than 149,213 views via Facebook alone.
“Going through a haunted house is an annual Halloween tradition. In our 21-year history, we have established a track record of being on the cutting edge of what’s going on both in thrill attractions and technology,” said Troy Barber, co-founder of Nightmare on 13th. “We were looking for a partner to help us enhance our visitors’ experience by offering them a photo memory, and with PhotoTouch, we’ve found a partner that also helps us enhance our viral marketing and word of mouth outreach in a fun and unique way.”
Want to show your friends how you threw the pigskin around with Eli? Or, what about how you passed the time hanging out in the locker room with Mark? Thanks to “Toyota Presents” at the New Meadowlands Stadium, Giants and Jets fans are able to get their picture taken with a virtual version of their teams’ quarterback and they not on receive a hard copy print, but they also receive a digital version to show off online.
Toyota has partnered with PhotoTouch Inc. to bring this creative photo op to life. PhotoTouch’s unique photo system provides companies with branded, high-quality photos that print on site (similar to a good ole fashioned Polaroid) and also drives traffic to the company’s website, increases a brand’s online presence and supports customer data acquisition.