Harley-Davidson’s
Project LiveWire.
An on-site photo activation built to encourage sharing while collecting guest contact information for follow-up campaigns.
Harley-Davidson
A touring activation built around an iconic prototype and a simple share-friendly photo flow.
Harley-Davidson
In 2014, PhotoTouch supported Harley-Davidson on the Project LiveWire Tour, a national tour built to raise awareness of Harley’s first electric motorcycle.
Guests were invited to take a photo on the prototype bike. The experience was designed to be fast, intuitive, and share-friendly.
A simple guest flow that also captures leads
Guests received a unique code for viewing their photo at an iPad display.
Before sharing, guests entered name, email, and mailing address.
That step helped build Harley-Davidson’s CRM database for future campaigns.
Engagement that scales across stops
Thousands of guests interacted with the photo experience on-site.
Photos were shared socially and delivered by branded email, driving ongoing impressions after the event.
Campaign results at a glance
- 13,300+ photos captured and uploaded.
- 2,850+ Facebook posts generating 50,000+ views.
- 9,100+ branded emails sent with 18,000+ views.
- 200,000+ total impressions reported.
Measured engagement across the tour.
Capture volume, sharing, and delivery metrics from the activation.
The goal was a fast guest experience that still created post-event reach through sharing and branded delivery.
Capture, code, share.
A straightforward on-site flow that keeps it easy for staff and guests.
Capture on-site
Guests step onto the bike, staff captures the moment.
Collect and deliver
Guests share socially and receive a branded email copy.
View by code
A unique code makes lookup fast and avoids friction.
Want this workflow in your venue?
Tell us your environment and goals. We will recommend the simplest approach for capture, print, share, sell, or hybrid.