A multi-room pop-up experience that
ended with a shareable photo moment.
Glade’s 2014 NYC Pop Up Boutique used registration plus barcode activation to tie each guest to their photos and deliver follow-up automatically.
Glade Inc.
A holiday pop-up designed to convert in-person participation into measurable online engagement.
Glade Inc.
PhotoTouch partnered with Glade to support their 2014 Pop Up Boutique in New York City.
The boutique guided holiday shoppers through five fragrance-inspired spaces, ending with a photo moment designed for sharing.
A barcode guest pass tied every photo session to the right person
Guests registered name and email on iPads and received a guest pass with a unique barcode.
The barcode activated the photo session in each room while creating a unique ID for each guest’s images.
Photos were delivered with a clear path to view and share
At the end of the experience, guests were automatically emailed instructions to preview images on the Glade website.
From there, guests could share photos across social networks.
Campaign results at a glance
- 27,000 photos uploaded using the PhotoTouch system.
- Nearly 3,000 photos posted across social, generating 8,000 clicks to view photos.
- 2,000 emails sent including branded photos, increasing traffic by 74,000 page views.
Measured engagement
High-level performance metrics reported from the activation.
Registration plus barcode activation made it easy to connect each guest to their photos and drive follow-up engagement online.
Register, activate, deliver.
A simple flow for pop-ups and multi-room experiences.
Register and receive a pass
Guests register once and receive a barcode tied to their experience.
Activate photo moments
Barcode scan activates capture in each room and keeps photos organized.
Deliver and share
Guests receive a follow-up email and can view and share online.
Want this workflow in your pop-up?
We can recommend the simplest model for registration, identity, branded delivery, and sharing.